Why You Should Use a Professional Real Estate Photographer
Ah, technology. It has become an integral part of our livelihoods, leaving no industry undisturbed. When it comes to real estate, technology gives home seekers the power to check out houses before they even visit them, and sellers the opportunity to showcase their properties to more buyers than ever before. Thousands of Las Vegas real estate agents list homes every year with the goal of selling the most homes for the highest price. In this highly competitive market, what can agents do to make their listings stand out? It’s simple:
Hire a real estate photographer.
Hiring a real estate photographer in Las Vegas is the easiest, most cost-effective way to capture a broad audience of potential buyers and rake in top-dollar offers. Adding 30 or more well-lit, high resolution images to your listing will help browsers on listing sites see all of the wonderful qualities the home has to offer. Still not convinced? Let me show you something…
The Numbers Are In — Real Estate Photography Works.
According to the NAR (National Association of Realtors®) over 80% of home buyers said that property photos and virtual tours influenced their buying decisions, with over 50% of those buyers purchasing a home they found on the internet. According to another analysis, agents who utilized professional real estate photography cut average DOM by nearly five weeks.
Five. Weeks.
But wait, there’s more! Yet another study conducted by Redfin in 2013 (along with many other supporting studies) shows that homes listed with professionally shot photos sold for $3,000-$11,000 more relative to their list price than those with amateur photography. In other words… foregoing the services of a real estate photographer is costing you money.
First Impressions Matter
With so many homes to choose from, buyers have to make some quick decisions. Why should they waste time clicking on a 3-bedroom for $320,000 with poor quality photos when they could look at that GORGEOUS 3-bedroom for $350,000? Maybe the stunning kitchen will capture their attention. Maybe they’ll find those shiny new floors in the living room appealing. Maybe they just HAVE to have a beautiful pool to relax by in the hot Las Vegas summers. Whatever they may be looking for, amazing photos will give buyers a fast, clear picture of the property and whether or not it may be right for them.
Stay Top of Mind
Professional photos make listings memorable. Ever looked at something you couldn’t stop thinking about? Well, when you list a home with dreamy photos, potential buyers may just start dreaming about it. When you make your listing memorable with professional photography, you’ll find the right buyer in no time.
Ok, ok, I bet I know what you’re thinking now. Why on earth would anyone NOT use a real estate photographer?! Probably because they’re not as smart as you, and they won’t earn as much as you will with your immaculately photographed listings. Let’s face it, the numbers speak for themselves: real estate photography works. Investing in professional photos yields faster sales at higher prices, better customer satisfaction, and just all around goodness for everybody involved.
Ready to sell that house? Contact us for an appointment.
